Before the era of the industrial revolution,and in early human existence, survival has always been the most vital aspect of living for man kind. Let's go back to even a more primitive time where men hunted and gathered, and made his own clothes from animals in order to survive on a daily basis, utilizing the natural world around him..
Well today it is business that we survive off of. The world of business is our new hunting and gathering environment. This is a world where ideas and branding are our tools to hunt, and sales and marketing are techniques used to gather. See its not fruits and roots or animal skins we need to survive, in this modern day of economic reliance, we are hunting and gathering money. Currency is what will feed us and clothes our children and to understand this is very important when going into the world of business.